FocOz Photo Applications
An entirely new and fascinating world awaits your discovery!
Strange illusions may be created, like in the land of Oz...
FocOz images create eye-catching ads and magazine spreads.
The FocOz camera allows you to combine the small with the large,
like the toy car in the foreground and a full-sized car beyond it, in
the same photo (below). Both in perfect focus!
It gives an illusion of two real-size
cars. You may ask a person viewing this picture:
'Which one would you prefer to drive?'
Some might pick the sporty yellow number--but they wouldn't be
able to drive it! Use it in your ad: "Buy the van from us
and get the yellow one for free!"
The procedure for this shot was simple: First focus the camera (Manually or
by using Autofocus) on the small car, just 20 centimeters in front
of the lens, and save this focus in memory by pressing the green
The next illustration features a FocOz camera:
Next, aim at the 'real' car 10 meters further away,
focus and put into memory a second time. Then: Press the
exposure button as normally done for a shot. What happened? The camera
made two exposures. Each one focused according to what you saved in
memory. A computer program later merges these two frames into one
single photo, with both cars in equally sharp focus. This is an
example where Depth of Field must not necessarily cover a whole
scene: Two focal settings are enough, one for each car. The
rest of the scene, being of lesser interest, may remain slightly out of
focus. This is a common situation. In fact, it's up to the
photographer to decide how many priority focuses he wants to
operate with in a particular situation. Two frames may be entirely
satisfactory if he makes an image composition like this one. The
illusion continues if we enter a motor show with strange visitors and
The cars are now between 20
centimeters and 200 centimeters from the lens, and 5 differently
focused frames were processed this time.
Removing blur from Product Photography
An oil ad is created by putting an oil can beside the refinery
where it was produced. Then make a 2-frame FocOz shot. The two objects
show up with compatible (relative) sizes and high picture definition:
An old problem with Depth of Field deficiency in macro
photography is thus solved by using FocOz technology. Have you
noticed how blurred some Product photos are?
Here is one:
Or Food Recipe pictures from your daily
newspaper? If not - take another look. We used to cut out and save the
worst flops of this genre. But it was no sport. They were too many!
Here is an example:
This is an ideal application for the FocOz camera,
because the product scene is a kind of still life -
no movements taking place while making such shots. A FocOz camera
makes its exposures one after another and will only be disturbed by
objects moving too much between exposures. It takes only about 0.3
seconds between consecutive shots (Hi-speed mode), so it goes
pretty fast, and minor scene movements usually have no influence at all!
Exposure time of individual shots of the FocOz camera may still be
short enough (like 1/250 sec) in order to avoid classic 'motion blur'.
This is a situation where a tripod can be useful. You may
then operate with many more differently-focused frames, extending a
continuous Depth of Field all over the picture if necessary: A
sequence of up to 8 frames (maximum), 5 Megapixel-pictures, may be
executed automatically in less than 8 seconds.
And you can, if necessary, operate
with small relative apertures like F/2.8 and full 3x zooming down to close
ranges like 50 centimeters or even 20 centimeters from the lens.
Manual focusing mode (MF) is feasible here, because you've got
plenty of time to do so in a studio, but we recommend you to use
autofocus (AF) mode instead, being precise and much faster in
We usually want all frames in
a sequence to be identically exposed, and recommend manual exposure
control, continuous flood light illumination, but no flash.
A strange Super-macro world
You can make strange supermacro photos with the FocOz camera! Like
putting millimeter-sized cloves a few centimeters in
front of the lens, while the background may, for example, be a normal
landscape view. See below for this ultimate FocOz test!
The first shots are
focused on the cloves and microscopical details, invisible to the
unaided eye, may be recorded - while at the same time the background
landscape is in sharp focus on other shots.
The FocOz camera makes you see the world from a
surprising perspective. Even well-known little objects are
transformed into strange formations in this new context, where you are
freely mixing the Big with the Small!
And you may readily
operate from the grass-roots level by putting the camera on the ground and
twisting the presentation display upwards toward you, so that you can
view the scene from above. It's a strange world meeting you down
there. We recommend that you shut down the lens aperture as much as possible
(F/8) when operating with Supermacro and extreme proximity distance
(3 centimeters), because it's a hard test for the processing program
and you are here approaching the limitations of the
Nevertheless, you will more than likely end up with spectacular
'infinite depth of field' photos of a quality which would be virtually
impossible to achieve without the FocOz.
Here comes another strange macro composition:
Informative Nature Photography
Some of you may be interested in making flower-pictures
for a new book. Here comes a FocOz shot of a forest flower,
with detailed foreground and background. (Hepatica).
What do you want to show? A general
landscape or minute plant details? Or both? An editor might add:
Save printing expenses.
Take for example the mushroom picture below:
details may distinguish edible mushrooms from poisonous ones. So
are a 'must' for the mushroom book. On the other hand: Growth
place does also give important clues, because some species only grow in
environments where there are certain trees. The FocOz camera depicts the
close-up view as well as the growth place - in one and the same
picture. This is only one example where a single FocOz picture may
replace two 'classic' photos, as far as optimal image information is
We do of course recognize other situations, where a
photographer emphasizes specific objects and purposely or of
necessity blurs the rest of the picture.
We have seen
artistic outcomes as well as a few disappointing results from this practice.
The FocOz camera provides an escape option for those who
occasionally desire more objects in sharp focus in one and the same
New Angles for Portrait photography
The FocOz camera makes it possible for you to portray people at
widely differing ranges from the lens in a studio.
Here comes an example (Dentists):
The focus ranges were 1.5 and 2.5 meters respectively.
This gives a hitherto unknown freedom to compose studio
portraits. Imaginative studio photographers are now learning to
express themselves more freely, using this new tool. Portrait
photography used to be 'flat' for the last 200 years or so, meaning that
persons and objects were arranged (more or less) at one and the same
distance from the camera lens. The FocOz technique makes it possible
to compose these photos differently. An example: A family is
to be portrayed. Let's say we want to enhance the small
children by increasing their relative size! It's
easily done with the FocOz technique:
You seat them closer to the camera:
Little brother with teddy bear at
the front, say 1.5 meters from the lens. Next big sister
behind and finally Mom and Dad at the rear, say 3 meters
from the lens.
one focus setting for each individual distance and we get a 3-frame
sequence here. The photographer says:
"Please sit still", pressing the button, and the three
exposures are made
within a second.
This simple procedure does, however, become increasingly difficult
with longer sequences.
You may even use an old-fashioned background curtain, now perfectly
focused, adding an illusion of summer or romance. The same
basic technique may also be applied to production of newspaper
stories, portraying interviewed persons in their natural
environment all in sharp detail in a single photograph.
See below for an example:
Press conference with a FocOz telephoto lens
It's also worthwhile to try the FocOz camera with full tele (3x)
and (optional) teleconverter at
press conferences, in order to bring out several persons in sharp
detail in one and the same photo. You may not be 100% successful each
time - but often enough. This being the case, the result may be
stunning: We have all seen it on TV: A horde of Press photographers
gathering a couple of meters in front of a table, taking telephoto
pictures of persons being interviewed.
We have seen the result on the front pages of the
next day's newspaper: A couple or more persons visible in
one single picture; only one of them in sharp focus, the
others blurred to the extent that you can hardly recognize who they
are. We have hundreds of newspaper cuts illustrating this.
Now, this may be fine as long as you have focused upon the only
interesting person at the podium. But what happens if there are two of
equal dignity, like Secretary Powell and Minister Fisher in the clipping
Let's say you use the
old trick of aiming your telephoto lens in a direction where both
can be seen in the viewfinder at the same time.
But the distances to
them might still differ a lot, so you must decide: Whom are you
putting in focus? The FocOz camera can save focuses from both of them
in a matter of seconds by using the Autofocus and green 'save' button
twice. Our attempts indicate that during a press conference,
you can produce good photos with at
least two persons in best focus, thus
solving this old problem.
This is exemplified by the 2-frame FocOz shot below, featuring
a press conference with two square-dance leaders at the
There are limitations, though:
The persons portrayed must be reasonably (but not critically)
stationary. Too much movement will disturb the image processing. This
is not the classic motion blur, but rather a slight confusion created
by objects moving during the refocus interlude in between two
Even so, it usually works fine.
And there is no risk of being stranded without regular pictures, because
you may at any time fall back on the original exposures, preceding